A sum of all audience interactions on a social network over your set date range. Since each network has different ways to engage people, we measure engagement differently on each network. By default, the date range in the tool is set to the past 30 days, but it can be adjusted to measure engagement over a longer or shorter period of time. Total engagement on each network is calculated in the following way:
Facebook: sum of shares, likes reactions (wow’s, sad’s, angry’s, etc), and comments made on all posts during the selected time period.
Twitter: sum of all likes, retweets, and mentions of Twitter handles during the selected time period.
Instagram: sum of all the likes and comments on a post.